Growing and adapting to their customers’ needs has always been a specialty of Roll Flex Label Company. As a third-generation, family-owned company, Roll Flex has been able to grow its business while watching its customers grow too, many of which have been loyal customers since the beginning. This is why Margaret Zink-Boyle, CEO of Roll Flex Label Company, has announced the company’s new investment in the Durst Tau RSC-E.

Roll Flex Label Company, located in Hackensack, NJ, USA, is a custom label producer. Established in 1983, Roll Flex has held customer service, quality, competitive pricing, and quick turnaround time as their highest priority and promise to its customers. With a specialty in safety and warning, food and beverage, product, barcode, and coverup Labels, Roll Flex has continued to grow and expand its product offerings. “We started with a Primera Digital Press, which was fine in the beginning, but as our digital business increased, we needed something faster with better quality,” says Zink-Boyle.

By partnering with Durst, Roll Flex has added 1200 dpi UV inkjet technology to its production portfolio.

The Durst Tau RSC-E operates at speeds of up to 170 fpm (upgradeable to 262 fpm) with native 1200dpi native resolution and available with up to eight colors. Durst RSC high opacity white ink delivers a smooth white, which is ideal for printing on metallic and clear materials. Best in class quality and productivity, combined with high uptime, result in a competitive package with lowest total cost of ownership. Equipped with Durst Workflow Label software solution and the monitoring tool Durst Analytics, this printer is a production unit from day one. Steve Lynn, director, Label & Packaging for Durst North America, states, “We are delighted to welcome Roll Flex into the Durst family and look forward to a great partnership as they transform their business with Durst 1200dpi inkjet production capabilities.”

In the competitive label industry, adding a Durst Tau RSC-E was an easy decision for Zink-Boyle, who says, “We did an extensive search and decided that the Durst RSC-E fit all of our current needs. In the future, as our needs change, the RSC-E can be upgraded to a higher speed, so the press can grow as we grow. 1200 dpi was attractive to us as it provides the highest level of quality currently available that ensures we are competitive now and in the future, and we really felt Durst offered the best press on the market. We also heard such positive feedback from current users, which made our decision even easier.”